Created to run during enrollment season 2014. The spot highlights how health coverage from Highmark Blue Cross Blue Shield can enable you to live your life the way you want to live. Sharing your passions with the ones you love knowing you're covered by a trusted company.

During the 2012 season, Highmark Blue Cross Blue Shield's priority was appealing to consumers that didn't have coverage through their employer or family. This spot highlights 4 moments in life it's important to start thinking about the future and getting health coverage that fits you.

Essence Health Care, located in St. Louis, is a superior healthcare provider for the region. They're local, they're progressive and they meet the needs of real people with real worries about Medicare.

This spot was also created for the 2013 season. This spot was designed to simply illustrate all the unique benefits of Essence Health Care in a simple yet unique way.