ALASKA AIRLINES LOYALTY

While at Rauxa, we won Digital AOR for Alaska Airlines Loyalty and Visa programs. We ran all email, biyearly campaigns as well as quarterly social campaigns for Mileage Plan and Visa CCs.

YEAR IN REVIEW

ABANDON CART/BROWSE

Created an email that went out to customers when they were browsing a possible destination. We were scrappy and found these graphics Alaska was using on cocktail napkins then designed postcards that would auto populate in the email based on behavior.

ONEWORLD ANNOUNCEMENT

Alaska joined the oneworld alliance in early 2021. Giving guests seamless access to global destinations. This work followed the “Travel Bright” campaign that oneworld was launching around the same time. We also redesigned the email header and footers to allow for the logo lock up.

COVID COMMUNICATIONS

Branding, animations, emails and component modules for communicating up to the minute information regarding cleaning and information around COVID-19.